AMALGAM

AMALGAM
Graphic Design
October 2o11

AMALGAM: on the pulse of design

Logo and retail/product/package design for fictional minimalist studio client, AMALGAM. Their tagline, “on the pulse of design” is represented through the different weights of letters. When zoomed out, it appears similar to a pulse line. Steadily and consistently, AMALGAM promises to be on the forefront of design with their minds and ears open to innovative design, represented by the gray-white circle. They are a design studio that stands apart from the rest, surrounded by either charcoal gray or jet black because nothing else matters, it’s all about AMALGAM. Complexity represented simply. 

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